How to optimize for ChatGPT shopping
How to optimize for ChatGPT shopping: 83% of its carousel products also rank in Google‘s top 40 Shopping results.
Semrush Blog | SEO, SEM, AI Search, & Content Strategy
WebMCP: What it is, why it matters, and what to do now
WebMCP is a proposed browser-level web standard that lets any webpage declare its capabilities as structured, callable tools for AI agents.
Poisoned SERPs: An update on Google ranking data in Semrush
Learn how Semrush is addressing “poisoned” Google Search results, validating ranking data, and investing in visibility for users.
What is a pillar page & how to create one (+ examples)
Pillar pages can build your authority and increase visibility. Here’s why they matter and how to create them.
How to do an SEO competitor analysis with the Semrush MCP
Learn how to use the Semrush MCP to analyze your competitors’ keywords, pages, and backlinks.
AI traffic quality: Look past the industry benchmarks and measure ROI
Published benchmarks describe someone else‘s site. Here‘s how to measure AI traffic quality in your own analytics and decide whether to invest more.
Editors' Choice
What are backlinks in SEO & how do I get them?
Backlinks signal trust and authority to search engines and AI. Learn 7 proven ways to build them.
7 free SEO tools to boost visibility & traffic
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
Link building for SEO: What works in 2026
Learn what link building involves and how it improves your visibility in search engines and AI systems.
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
SEO
Local SEO: What is it & how to do it
Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.
Link building for SEO: What works in 2026
Learn what link building involves and how it improves your visibility in search engines and AI systems.
Marketing
How to track ChatGPT visibility: a practical guide
Learn how to measure ChatGPT visibility, track brand mentions and citations, compare competitors, identify gaps, and improve your AI search presence.
The ultimate guide to creating a content marketing strategy
Learn how to build a content marketing strategy to reach your audience across search, AI, social & more.
Boost your digital marketing efforts
News & Research
AI Overviews have nearly doubled across five commercial search modifiers
AI Overviews now appear on 88% of the commercial keywords we tracked, up from 46%. See how coverage changed for reviews, pricing, comparisons, and more.
AI search & manufacturing SEO: What the data shows [Study]
Semrush data on AI search in manufacturing. See which brands get mentioned, which get cited, and why citations don‘t drive traffic.